Originally published at: https://menino.com/wp/2008/04/age-of-persuasion-crowd-control/
Last weekend’s Age of Persuasion is explores the role of audience in advertising. Subscribe to the Age of Persuasion Podcast.
Terry Oâ€™Reilly explores the evolving relationship between marketers and audiences, and how modern media have made audiences the product, and advertisers the buyer. While all art craves an audience: in the age of persuasion, ad-driven media exist for the purpose of procuring an audience, and delivering it to advertisers. Terry examines the business of audience research, and explains how studies of â€œdemographicsâ€ and â€œpsychographicsâ€, are giving way to a new classification: social â€œtribesâ€.