Age of Persuasion: "Crowd Control"

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Last weekend’s Age of Persuasion is explores the role of audience in advertising. Subscribe to the Age of Persuasion Podcast.

Terry O’Reilly explores the evolving relationship between marketers and audiences, and how modern media have made audiences the product, and advertisers the buyer. While all art craves an audience: in the age of persuasion, ad-driven media exist for the purpose of procuring an audience, and delivering it to advertisers. Terry examines the business of audience research, and explains how studies of “demographics” and “psychographics”, are giving way to a new classification: social “tribes”.